Effective date: September 25, 2026
About this notice
Rock Spring Children’s Center (“RSCC,” “we,” “us,” or “our”) respects your privacy. This notice explains what information we collect through this website, how we use it, and the choices you have.
This notice applies to www.rockspringchildrenscenter.com. It does not cover information we collect by email, through enrollment paperwork, in person, or through other services.
Information we collect
We collect information in three ways.
1. Information you give us through forms on this website
Two forms on this website collect personal information.
Waitlist form, on our Waitlist page. You provide information that may include your name, email address, phone number and mailing address; your child’s name, date of birth and requested start date; and any additional context you choose to share.
Enrollment forms page. You provide your name, email address, phone number, your child’s name, and any notes you add. This form does not accept documents. Completed enrollment paperwork is sent to our office by email and is not collected through this website.
Our website also has a search box. Search terms are processed to return results and are not used to identify you.
2. Booking a tour, which happens off this website
Our Schedule a Tour page sends you to a booking page hosted by Microsoft at outlook.office.com. The information you enter there, including your name, email address and chosen time, is collected by Microsoft on our behalf and delivered to our office. Microsoft’s handling of that information is governed by Microsoft’s own privacy terms, not by this notice.
3. Information collected automatically
When you visit our website, Google Analytics, loaded through Google Tag Manager, automatically collects technical information such as your IP address and approximate location, the pages you visit and how long you spend on them, the browser and device you are using, and the site or search term that referred you.
We also use Google Ads conversion tracking to learn whether our ads help families find us. Google’s advertising tag runs on our pages and records when a visitor joins the waitlist, clicks through to book a tour, or taps to call or email us, and Google reports which of those began with one of our ads. We do not send Google your name, email address or phone number, and we have set the tag so that Google does not use your visit to build advertising audiences or to personalize the ads you see. We do not run social media tracking scripts. Web fonts are served from our own server rather than from a third party.
How we use this information
- To respond to your inquiries and process waitlist and enrollment requests
- To understand how visitors use the website so we can improve it
- To comply with legal obligations and protect our legal rights
We do not sell your information. We use it for advertising only to measure whether our own ads work, as described above. We do not use it to target ads to you, and we do not share it with third parties for their marketing.
Who we share it with
We share information only with:
- WP Engine, which hosts this website and therefore stores what you submit
- Gravity Forms, the software that processes our forms
- Google (Analytics, Tag Manager and Google Ads), for website analytics and to measure our ads
- Microsoft, for tour bookings made through the booking page described above
- Authorities, when required by law, subpoena or court order
Each of these providers acts under standard data processing terms.
How long we keep it
- Waitlist submissions: kept while your request is active and for a reasonable period afterward, unless you ask us to remove them sooner
- Enrollment page inquiries: kept while we are corresponding with you and for a reasonable period afterward
- Analytics data: retained according to the retention setting in our Google Analytics property
You may ask us to delete information we are not required to keep.
Children
This website is directed to parents and prospective families, not to children. We do not knowingly collect personal information directly from children under 13 through this website. Information about a child is provided by that child’s parent or guardian. If you believe a child has submitted information to us, contact office@rockspringcc.com and we will delete it.
Cookies and analytics
This site uses cookies for basic site functionality, for Google Analytics, and for Google Ads conversion measurement. Your browser settings let you decline cookies if you prefer, and doing so may affect some site features. Google’s privacy practices are described at policies.google.com/privacy.
Your choices and rights
You may contact us at any time to ask what information we hold about you, request that we correct or delete it, or opt out of any communication. We respond to reasonable requests within 30 days.
If you are a resident of California, Colorado, Connecticut, Virginia, or another state with a consumer privacy law, you may have additional rights, including the right to know, delete, or correct your personal information. To exercise these rights, email us at the address below.
Security
We use reasonable physical, electronic, and administrative safeguards to protect the information we hold. No method of transmission over the internet is completely secure, but we take care to protect what you share with us.
Changes to this notice
We may update this notice from time to time. The effective date above will reflect the most recent revision.
Contact us
Rock Spring Children’s Center
6555 Rock Spring Drive, Suite 150
Bethesda, MD 20817
office@rockspringcc.com
301-530-4526